Search Engine Optimisation (SEO)
SEO is a process whereby you take a website and ensure you equip it with the right tools to be able to compete on the search engines. Another way to look at this would be to match a searcher to the most relevant websites that meet the searchers criteria or keyword/s. There are many websites that try to explain this in what can only be described as gobbledygook so we will try and make this simple to understand and easy to absorb! SEO is like many things made up of 3 simple steps, these steps if carried out correctly will allow you to compete on the search engines. Yes, there are many more steps when you break it down further but if you have the 3 fundamentals in place you are at least well on the way to becoming search engine worthy.
STEP 1 Keyword Analysis We identify the best search terms for your industry that are being searched or are trending right now. We use many different tools to identify the correct keywords and also make sure that there is relevancy in your website to be able to actually promote you.
STEP 2 Web Page Layout We strategically place the selected search terms within your website in the areas we know the search engines actively seek to identify the product or service your web page relates to.
STEP 3 Link Building Internally we look to link your pages together where possible and most natural, utiising the selected search terms, this creates a very strong web structure overall and allows all bots to crawl the entire website. Externally we source quality websites that we can place either a keyword driven anchor text link, a URL or even an image that will link back to the web page that is most relevant to the search terms we are targeting. Other things to consider that have a direct sway on rankings are credits. You have Age, Content and link credits. All 3 are related to how old your website and its content is and of course how old a link from another site to your website is too. The older all 3 are the more strength they will give you and the more strength usually means better rankings.