Local Search Increasingly Essential – SEO For Small Businesses
With the majority of searches performed online now being mobile, it has become increasingly essential to appear in Google’s search results – especially if you are a small local business.
50% of people who make local searches on the go generally visit that store within 24 hours. This is a staggering statistic making local search a value that can’t be ignored for any local brick and mortar store.
A further breakdown indicates behavior based on devices:
Desktop and Tablet – 34% of searchers visit business within a day
Smartphone – 18% of people will buy that day
How Can This Help You?
So how does this information help you? After all, it’s just statistics unless you know how to put it into an actionable plan that will capture your audience.
Search Engine Optimization or SEO is the key to dominating the local search results.
When a local search is performed statistics have shown that it is due to the fact they need a product or service quite quickly.
In these cases waiting on a delivery may be out of the question. This means that making yourself available to your customers immediately when they need you most you can be the one that solves their problem and provides them with the solution they were looking for.
Walk In Traffic Still Brings In Revenue
The convenience of online shopping is a recognized huge benefit however a recent study conducted by Google showed that 1 in 3 people would still prefer to visit the shop if it was nearby, the price was good or they could get it faster.
If you have a great shop and offer great value to your customers then you are on your way to being a fantastic business. However, if no one knows who you are or how they can find you they will miss out on what you have to offer. SEO places you in front of those people searching for your business through keywords that relate to your services or products.
Searches performed online guide customers through every step in the buying cycle including after the purchase is complete. Lead the pack, optimize your site to appear in the local search results and meet the local demand for your sector.
If you would like to discuss how this applies to your business, please feel free to contact us and we’ll provide a Free Strategy Blue-Print.
The Blue-Print will outline your websites strengths and weaknesses in comparison to your competitors and the level of campaign required to capture the top positions.